Terms & Conditions, Privacy Policy, and Cookie Policy

Last Updated: 6/15/2026

Welcome to 5 Star Tours of Memphis. These Terms & Conditions, Privacy Policy, and Cookie Policy explain the rules for using our website, booking our private guided tours, making payments, and how we collect, use, and protect information provided through our website.

By using this website, submitting a contact form, creating an account, or booking a tour with 5 Star Tours of Memphis, you agree to the terms outlined below.

1. About 5 Star Tours of Memphis

5 Star Tours of Memphis provides private guided tours in and around Memphis, Tennessee. Our tours may include Memphis landmarks, music history locations, cultural sites, museums, riverfront areas, entertainment districts, and other local points of interest.

Tour locations may include, but are not limited to, Graceland, Beale Street, the Peabody Hotel, the Memphis Pyramid, Sun Studio, Stax Museum, the National Civil Rights Museum, the Lorraine Motel, the Mississippi River, Memphis Riverboats, and other Memphis-area attractions.

Tour routes, stops, and timing may vary depending on traffic, weather, attraction availability, guest needs, public events, closures, scheduling, and other conditions beyond our control.

2. Website Use

You agree to use this website only for lawful purposes. You may not use this website to:

Submit false, misleading, or fraudulent information
Interfere with the website’s operation or security
Attempt to gain unauthorized access to the website, accounts, payment systems, or booking systems
Copy, reproduce, or misuse website content, images, text, branding, or materials without permission
Use the website in a way that could damage 5 Star Tours of Memphis or other users

We reserve the right to refuse service, cancel bookings, restrict website access, or take appropriate action if we believe a user has violated these terms.

3. Tour Information and Availability

We make every effort to provide accurate tour descriptions, pricing, availability, durations, and details on our website. However, tour information may change without notice.

Tour times, routes, stops, attraction access, and schedules are subject to change due to:

Weather conditions
Road closures
Traffic delays
Special events
Attraction closures
Museum or venue schedule changes
Safety concerns
Vehicle availability
Circumstances beyond our control

Some tours may include exterior sightseeing only, while others may include admission to certain attractions when specifically stated in the tour description. If admission tickets are included, that will be clearly listed on the tour page.

4. Booking and Payment

Tour bookings may be made through our website or by contacting us directly.

When booking online, you may be asked to provide information such as your name, email address, phone number, preferred tour date, number of guests, billing information, and payment details.

Payments are processed through third-party payment providers, such as Stripe, and may be handled through our website’s ecommerce and booking system. 5 Star Tours of Memphis does not store full credit card numbers on our website.

By submitting a booking, you agree that:

The information you provide is accurate and complete
You are authorized to use the payment method submitted
You agree to pay all charges associated with your booking
Your booking is not guaranteed until payment or required deposit has been successfully processed and your reservation has been confirmed

5. Pricing

Tour prices are listed on our website and may be shown as a flat vehicle rate, per-person rate, or other pricing structure depending on the tour package.

Prices may change at any time, but confirmed bookings will generally be honored at the price shown at the time of booking unless there was an obvious website, system, or typographical error.

Additional costs may apply for optional add-ons, attraction admission, extended time, additional guests, special pickup locations, parking, or other custom requests unless those items are specifically included in the tour description.

6. Cancellations, Refunds, and Rescheduling

Because private tours require advance scheduling, vehicle preparation, and guide availability, cancellations and rescheduling requests must be made as early as possible.

Customer Cancellations

Unless otherwise stated on a specific tour page or booking confirmation:

Cancellations made at least 48 hours before the scheduled tour time may be eligible for a refund or rescheduling.
Cancellations made less than 48 hours before the scheduled tour time may be non-refundable.
No-shows may be charged the full tour price and may not be eligible for a refund.
Late arrivals may shorten the tour time and do not guarantee a refund or extension.

Rescheduling

We will make reasonable efforts to reschedule your tour if you contact us in advance. Rescheduling is subject to guide availability, vehicle availability, and open tour dates.

Company Cancellations

5 Star Tours of Memphis may cancel or reschedule a tour due to severe weather, unsafe conditions, vehicle issues, guide illness, emergency circumstances, attraction closures, or other events outside our control.

If we cancel a tour, we will make reasonable efforts to offer a rescheduled date or refund.

7. Weather, Traffic, and Delays

Tours may operate in various weather conditions unless we determine that conditions are unsafe or unsuitable.

Memphis traffic, special events, parades, road construction, weather, and public closures may affect tour routes and timing. We are not responsible for delays caused by circumstances outside our control, but we will do our best to provide a quality tour experience.

8. Guest Responsibilities

Guests are expected to conduct themselves respectfully and safely during the tour.

Guests agree to:

Arrive on time for the scheduled tour
Follow reasonable safety instructions from the guide
Respect the vehicle, guide, other guests, public spaces, and attraction rules
Avoid disruptive, threatening, intoxicated, abusive, or unsafe behavior
Supervise children and minors in their party
Comply with all applicable laws and venue rules

We reserve the right to end a tour early or refuse service without refund if a guest’s behavior creates a safety concern, disrupts the experience, damages property, violates the law, or interferes with the tour.

9. Minors and Children

Children and minors must be accompanied by a parent, guardian, or responsible adult.

Guests are responsible for ensuring that any required child safety seats, booster seats, or special accommodations are provided unless other arrangements have been confirmed in advance.

10. Accessibility and Special Needs

We want every guest to have an enjoyable experience. Guests with mobility concerns, accessibility needs, medical considerations, or special requests should contact us before booking so we can discuss whether the selected tour and vehicle can reasonably accommodate those needs.

Some locations, sidewalks, museums, entertainment districts, and historic areas may have uneven surfaces, stairs, crowds, limited accessibility, or other physical conditions outside our control.

11. Attraction Admissions and Third-Party Locations

Some tours may include visits to or views of third-party locations, museums, attractions, restaurants, entertainment venues, or public landmarks. These third-party locations are not owned or controlled by 5 Star Tours of Memphis.

We are not responsible for third-party closures, pricing changes, admission policies, ticket availability, delays, service issues, or guest experiences at third-party venues.

If a tour includes admission tickets, the included ticket type will be described in the tour listing. Unless specifically stated, meals, drinks, souvenirs, admission tickets, gratuities, parking, and personal expenses are not included.

12. Photos, Videos, and Marketing

Guests may take personal photos and videos during the tour unless restricted by a specific attraction, venue, or public rule.

5 Star Tours of Memphis may occasionally take photos or videos for marketing purposes. We will not intentionally publish close-up images of guests for promotional use without permission. If you prefer not to be photographed or recorded, please let your guide know before the tour begins.

13. Intellectual Property

All website content, including text, tour descriptions, logos, graphics, images, designs, videos, branding, and other materials, is owned by or licensed to 5 Star Tours of Memphis unless otherwise stated.

You may not copy, reproduce, modify, distribute, sell, or use our content for commercial purposes without written permission.

14. Limitation of Liability

By booking or participating in a tour, guests understand that travel, sightseeing, walking, riding in a vehicle, visiting public places, and participating in tourism activities involve normal risks.

To the fullest extent allowed by law, 5 Star Tours of Memphis is not responsible for:

Personal injury, illness, loss, or damage caused by guest negligence
Lost, stolen, or damaged personal property
Delays due to traffic, weather, road closures, or public events
Third-party attraction closures or service issues
Changes in tour routes or schedules due to circumstances beyond our control
Guest failure to follow instructions, laws, or safety guidelines

Nothing in these terms is intended to limit liability where prohibited by law.

15. Website Accuracy

We try to keep website information accurate and current. However, errors may occur, including pricing errors, availability errors, typographical errors, or outdated information.

We reserve the right to correct errors, update information, change pricing, revise tour descriptions, or cancel bookings affected by an obvious mistake.

16. Privacy Policy

Your privacy is important to us. This Privacy Policy explains how 5 Star Tours of Memphis may collect, use, and protect information when you visit our website, contact us, or book a tour.

Information We May Collect

We may collect information you voluntarily provide, including:

Name
Email address
Phone number
Billing information
Tour date and booking details
Number of guests
Pickup or drop-off details if provided
Contact form messages
Account login information if you create an account
Any other information you choose to provide

We may also automatically collect certain technical information, such as:

IP address
Browser type
Device type
Pages visited
Date and time of visit
Referring website
Website usage data
Cookies and similar tracking data

How We Use Your Information

We may use your information to:

Process tour bookings
Confirm reservations
Communicate with you about your tour
Respond to questions or contact form submissions
Process payments
Provide customer service
Improve our website and services
Send booking confirmations or service-related messages
Prevent fraud or unauthorized activity
Comply with legal, tax, accounting, or business obligations

Payment Information

Online payments may be processed by third-party payment processors, such as Stripe. We do not store your full credit card number on our website. Payment processors may collect and process payment information according to their own privacy policies and security practices.

Sharing of Information

We do not sell your personal information.

We may share information only when necessary to operate our business, including with:

Payment processors
Website hosting providers
Booking and ecommerce software providers
Email or communication service providers
Professional advisors, such as accountants or legal advisors
Law enforcement, regulators, or government authorities when required by law
Service providers who help us operate the website or provide tour-related services

Data Security

We take reasonable steps to protect the information submitted through our website. However, no website, online payment system, email system, or internet transmission is completely secure. By using our website, you understand that information transmitted online carries some risk.

Data Retention

We keep personal information only as long as reasonably necessary for booking, customer service, legal, tax, accounting, business, or security purposes.

Your Choices

You may contact us to request that we update, correct, or delete personal information we maintain about you, subject to legal, business, tax, accounting, or security requirements.

You may also choose not to provide certain information, but doing so may limit your ability to book a tour or use certain website features.

17. Cookie Policy

Our website may use cookies and similar technologies to help the website function, process bookings, remember cart information, improve user experience, and understand website activity.

What Are Cookies?

Cookies are small files stored on your device when you visit a website. They help websites remember information about your visit, such as cart contents, login sessions, preferences, and website activity.

Types of Cookies We May Use

We may use:

Essential Cookies

These cookies are necessary for the website to function properly. They may support features such as booking, shopping cart, checkout, login, security, and form submission.

Performance and Analytics Cookies

These cookies may help us understand how visitors use the website, such as which pages are visited and how users interact with the site. This helps us improve the website and customer experience.

Functionality Cookies

These cookies may remember preferences or improve website features.

Marketing or Third-Party Cookies

If enabled, marketing cookies may help with advertising, tracking campaign performance, remarketing, or social media features. These may be set by third-party platforms.

WooCommerce and Booking Cookies

Because our website may use ecommerce and booking features, cookies may be used to manage cart contents, checkout sessions, bookings, customer accounts, and related website functions.

Managing Cookies

You can control or delete cookies through your browser settings. Some browsers allow you to block all cookies, delete existing cookies, or receive alerts before cookies are stored.

Please note that disabling cookies may affect website functionality, including booking, cart, checkout, account login, and other features.

18. Third-Party Links and Services

Our website may contain links to third-party websites, attractions, payment processors, booking tools, map services, social media platforms, or other external services.

We are not responsible for the content, privacy practices, policies, or actions of third-party websites or services. Visiting third-party websites is at your own risk.

19. Email Communications

When you contact us or book a tour, we may email you regarding your inquiry, booking, payment, schedule, confirmation, reminder, or customer service issue.

We may also send promotional emails if you choose to receive them. You may opt out of promotional emails at any time, but we may still send service-related messages about existing bookings.

20. Changes to These Terms and Policies

We may update these Terms & Conditions, Privacy Policy, and Cookie Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

Your continued use of the website after updates are posted means you accept the revised terms.

21. Contact Information

If you have questions about these Terms & Conditions, Privacy Policy, Cookie Policy, or your tour booking, please contact us:

5 Star Tours of Memphis
Location: Memphis, Tennessee
Phone: 901-232-8697
Email: David@5StarMemphisTours.com