A premium Memphis experience blending civil rights history, legendary music, and iconic city sights.

To book: click the Availability tab on the left, pick your date on the calendar, and follow the steps to check out.

The Birthplace of Rock ’n’ Soul Tour is a premium half-day Memphis experience designed for guests who want more than a quick sightseeing drive. This tour connects two of the city’s most powerful stories: the fight for civil rights and the music that changed the world.

Your experience begins at the National Civil Rights Museum at the Lorraine Motel, where guests can explore one of the most meaningful historic sites in America. From there, David brings Memphis music history to life at Sun Studio, the legendary recording studio where artists like Elvis Presley, Johnny Cash, Jerry Lee Lewis, and B.B. King helped shape the sound of rock ’n’ roll, blues, and soul. Then you will go by Stax Museum.

After your Sun Studio visit, the tour continues with a relaxing drive past the iconic Memphis Pyramid before ending in the heart of the action on world-famous Beale Street. Guests are dropped off in the perfect location to enjoy dinner, live music, shopping, and Memphis nightlife on their own.

This tour is ideal for visitors who want a deeper, more complete Memphis experience with history, music, landmarks, and local insight all built into one unforgettable afternoon.

Tour Highlights Include:

• Premium half-day private Memphis tour
• Go By and see the iconic Graceland Mansion
• Tour the grounds of the famous Overton Park Shell, the site of Elvis Presleys first paid concert in 1954
• Go by Sun Studio and Stax Museum
• Stories of Elvis Presley, Johnny Cash, Jerry Lee Lewis, B.B. King, and other music legends
• Scenic drive past the iconic Memphis Pyramid
• Drop-off in the heart of Beale Street for dinner, live music, and nightlife
• Ideal for guests who want history, music, landmarks, and local insight in one tour

Duration: 4 hours
Price: $350 for up to 4 guests